The story line for this Big Little Book® was written for Whitman by freelance writer Peter Dixon. It tells of 10-year-old Bobby Benson's purchase of a cattle ranch and his troubles with competitors.
From 1932 to 1936, youngsters sat enthralled before the radio listening to Bobby Benson's Adventures. The program was heard on CBS radio. It was among the most popular of kid's shows, and it produced a variety of premiums that are valued by collectors.
The program began as a three-times-a-week serial and then went to a five-times-a-week program. In the beginning it was sponsored by Heckers H-O Cereals. The sponsor blatantly promoted itself by naming Bobby's ranch the H-Bar-O Ranch.
When Heckers Cereals canceled sponsorship in 1936, the program came to an end. It was revived by the Mutual Broadcasting System in 1949 and lasted until 1953. Because it had a new sponsor, Bobby's ranch was renamed and so was the title of the program: Bobby Benson and the B-Bar-B Riders.